The Hybrid School campaign aimed at raising awareness and educating the public on hybrids and hybrid technology, and also to incite interest from users to test the Toyota hybrids.
More than 650,000 unique users reached in Croatia.
More than 6.7 Million displays on different advertising channels.
769 applications submitted for a test drive.
The landing page also included invitations to test the Toyota hybrids or a display for the complete offer of the Toyota hybrid vehicles, testimonials by satisfied users and an invitation to visit the Toyota salons.
The number of unique users on the Toyota.hr website has increased incredibly during the campaign, and we recorded a noticeable increase of applications for a test drive.