{"id":608,"date":"2024-02-27T13:28:37","date_gmt":"2024-02-27T12:28:37","guid":{"rendered":"https:\/\/agencijaepic.si\/blog\/?p=608"},"modified":"2024-02-27T14:10:45","modified_gmt":"2024-02-27T13:10:45","slug":"performance-max-novost-gemini","status":"publish","type":"post","link":"https:\/\/agencijaepic.si\/blog\/performance-max-novost-gemini\/","title":{"rendered":"Performance Max novost: Gemini"},"content":{"rendered":"\n<p>Prihodnji meseci prina\u0161ajo nekaj sprememb najbolj vsestranskemu tipu Google kampanj &#8211; Performance Max.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-600x314.jpg\" alt=\"\" class=\"wp-image-610\" srcset=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-600x314.jpg 600w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-1200x628.jpg 1200w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-768x402.jpg 768w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-1536x804.jpg 1536w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2024\/02\/EPIC-SM-1200x628-FEB-24-\u2013-3-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>Kampanje Performance Max delujejo v celotnem Google ogla\u0161evalskem inventarju, kar predstavlja ogromno prilo\u017enosti za ogla\u0161evalce. Najpomembneje je, da sistemu zagotovimo dovolj elementov za razli\u010dne formate. Google ugotavlja, da tisti ogla\u0161evalci, ki s svojimi kampanjami dosegajo odli\u010dno mo\u010d oglasa (Ad Strength), generirajo tudi do 6 % ve\u010d konverzij.<\/p>\n\n\n\n<p>Da bo bolj\u0161a mo\u010d oglasa (Ad Strength) la\u017eje dosegljiva za vse ogla\u0161evalce, je Google predstavil nekaj novosti, med njimi tudi uporabo Google umetne inteligence Gemini. Ta bo pomagala ustvarjati bolj\u0161e rezultate in pove\u010dati volumen kreativnih vsebin.&nbsp;<\/p>\n\n\n\n<p>Umetna inteligenca je v Performance Max kampanje dodana \u017ee od novembra, in sicer lahko z njeno pomo\u010djo obogatimo tekste. Dodatne mo\u010di pa bo sedaj prispeval Gemini z ustvarjanjem dalj\u0161ih naslovov (Long headlines) in raz\u0161iritev, predvsem Sitelinks raz\u0161iritev. V prihodnjih mesecih pa Google napoveduje tudi urejanje slik s pomo\u010djo umetne inteligence. Mo\u017eno bo ustvarjanje lifestyle kreativ, na kreativah se bo lahko spreminjalo ali dodajalo ozadje. Zanimiva je tudi opcija, da iz obstoje\u010dih kreativ, ki so najbolj uspe\u0161ne, ustvarimo podobne nove kreative.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/022422_PMAX_Header_04_txoRF03.gif\" alt=\"Text prompt is used to generate a long headline for a florist business, which is then paired with an image to create an ad.\" width=\"524\" height=\"296\"\/><\/figure><\/div>\n\n\n\n<p>V prihodnje bosta pri dolo\u010danju mo\u010di oglasa (Ad Strength) za kampanje pomembni predvsem koli\u010dina in raznolikost Assetov. Za pomo\u010d pri doseganju tega je Google predstavil tudi sodelovanje s Canvo. To bo omogo\u010dilo, da z integracijo obeh sistemov uvozimo kreative iz Canve kar direktno v Performance Max kampanjo, kar bo zagotovo olaj\u0161alo in pospe\u0161ilo proces ustvarjanja oglasov.<\/p>\n\n\n\n<p>Nadvse dobrodo\u0161la pa je \u0161e ena novost, in sicer nova mo\u017enost deljenja predogledov Performance Max kampanj. Te se bo sedaj lahko delilo kar preko spletne povezave, ki bo dostopna vsakomur, tudi brez prijave v Google Ads.<\/p>\n\n\n\n<p>Ste pripravljeni na vse novosti, ki jih AI prina\u0161a v Google kampanje? Za kakr\u0161na koli vpra\u0161anja smo tu za vas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vir: Google Ads &amp; Commerce <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prihodnji meseci prina\u0161ajo nekaj sprememb najbolj vsestranskemu tipu Google kampanj &#8211; Performance Max.<\/p>\n","protected":false},"author":3,"featured_media":611,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sl"],"_links":{"self":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":10,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/608\/revisions\/622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/media\/611"}],"wp:attachment":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}