{"id":217,"date":"2020-05-21T13:31:47","date_gmt":"2020-05-21T11:31:47","guid":{"rendered":"https:\/\/agencijaepic.si\/blog\/offline-ali-online-oboje\/"},"modified":"2020-11-09T21:56:41","modified_gmt":"2020-11-09T20:56:41","slug":"offline-ili-online-oboje","status":"publish","type":"post","link":"https:\/\/agencijaepic.si\/blog\/offline-ili-online-oboje\/","title":{"rendered":"Offline ili online? Oboje!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-1200x801.jpg\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-1200x801.jpg 1200w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-600x400.jpg 600w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-768x512.jpg 768w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-1536x1025.jpg 1536w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/05\/online-ali-offline-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Tijekom pandemije internetska prodaja predstavljala je jedinu prodajnu priliku za nekoliko sektora. Veliki broj trgovaca po\u010deo je stvarati ili usavr\u0161avati svoje internetske trgovine i omogu\u0107avao je daljnju prodaju, iako ponekad u manjem obujmu.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">A \u0161to \u0107e biti s internetskom prodajom sada, kad se situacija postupno smiri? Neki stru\u010dnjaci iz podru\u010dja digitalnog marketinga uvjereni su da \u0107e se trendovi internetske prodaje zadr\u017eati. Na to \u0107e najvi\u0161e utjecati uvijek prisutan strah od zaraze i \u010dinjenica da su se korisnici navikli na internetsku kupnju, jer se u odre\u0111enim slu\u010dajevima \u010dini \u010dak i boljim izborom. Kupovina iz udobnosti doma ima brojne prednosti, a jedna od njih je u\u0161teda vremena.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Shvatili smo ne\u0161to sli\u010dno. Internetska prodaja jednog od na\u0161ih klijenata tijekom zatvaranja fizi\u010dkih trgovina naglo je porasla. Nakon ponovnog otvaranja, internetska prodaja lagano je pala, no ipak je ostala mnogo ve\u0107a nego prije epidemije.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"177\" src=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-1200x177.jpg\" alt=\"\" class=\"wp-image-53\" srcset=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-1200x177.jpg 1200w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-600x88.jpg 600w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-768x113.jpg 768w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-1536x226.jpg 1536w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-2-2048x302.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Graf u nastavku prikazuje broj transakcija.<\/h3>\n\n\n\n<p>Nakon ponovnog otvaranja fizi\u010dkih trgovina, broj klikova za provjeru zaliha (po fizi\u010dkim trgovinama) pove\u0107ao se s gledi\u0161ta ogla\u0161avanja. Bilo je logi\u010dno da je broj klikova na taj gumb pao tijekom lockdowna, jer su korisnici znali da su trgovine zatvorene.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"221\" src=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-1200x221.jpg\" alt=\"\" class=\"wp-image-55\" srcset=\"https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-1200x221.jpg 1200w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-600x111.jpg 600w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-768x142.jpg 768w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-1536x283.jpg 1536w, https:\/\/agencijaepic.si\/blog\/wp-content\/uploads\/2020\/06\/blog-4-3-2048x378.jpg 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Graf u nastavku prikazuje ciljeve klikova po oglasu u odnosu na klikove na zalihu.<\/h3>\n\n\n\n<p>Internetsko ogla\u0161avanje nevjerojatno je va\u017eno za internetsku i fizi\u010dku prodaju. Najbolja opcija je, naravno, ponuditi korisniku i internetsku i fizi\u010dku kupnju, jer je vjerojatnost kupnje pove\u0107ana. Neki preferiraju internetsku kupnju, dok neki provjeravaju podatke o proizvodima i zalihe u odre\u0111enim trgovinama na mre\u017ei i kupuju osobno u odabranoj trgovini.<\/p>\n\n\n\n<p>Ne odga\u0111ajte internetsko ogla\u0161avanje, bez obzira \u0161to posjedujete samo fizi\u010dku trgovinu ili oboje.<\/p>\n\n\n\n<p>Ako trebate pomo\u0107 ili dodatna obja\u0161njenja, mi smo tu za vas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tijekom pandemije internetska prodaja pru\u017eala je jedinu prodajnu priliku za nekoliko sektora.<\/p>\n","protected":false},"author":3,"featured_media":219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"_links":{"self":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":2,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/media\/219"}],"wp:attachment":[{"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencijaepic.si\/blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}