Challenges of extreme conditions in online sales

Nadia, Epic Agency
March 25, 2020

In these unenviable times, we have been faced with bringing forth different challenges for companies as well as online retailers.

Users mostly stay at home and are becoming more and more careful while shopping in physical stores. This means that online shopping is increasing day by day. Not only for the necessities we need to survive, but for other goods as well, such as tools, clothing, electronics and other accessories that help people to spend time in their home environment.

This is proven by a trend of search terms “online shop” and “delivery” on the Google Search Engine, which only got stronger from March 11.

We are suddenly faced with more leisure time and fear to prevent people visiting physical stores, while people spend more time browsing the web, reviewing online shops and shopping directly from their couches. Now is the time for a new selection of summer dresses, a new computer for efficient work from home, or to buy new sports equipment as we cannot go to the gym. Most purchases, necessary as well as those not necessary, are taking place online on a larger scale. We expect the growth of online purchases to only increase in the following weeks and to stay high.

»People are gradually moving from offline shopping to online and the habit won’t disappear when the epidemic is over.«

»This will have a very positive impact on the whole eCommerce industry.«

Zhong Zhenshan, Vice-President of Emerging Technology Research, IDC.
We have also recorded increases of online sales by online retailers, mostly in the following areas:

– tools and equipment for home and garden,
– sewing material,
– family games and accessories for leisure time,
– sports equipment,
– food and products for personal care,
– food and equipment for pets,
– equipment for children (diapers, baby care products) and
– technics (computer equipment to work from home).

Incredible growth of online purchases of cat food and equipment by one of the leading retailers, specialising in pets.

Three-time increasing of online sales lately for the retailer in the area of selling fabric.

Growth of sales by the online retailer of children’s clothing and equipment.

Make sure you get the best out of this situation for your company and focus on online sales. Any investment in online advertising will undoubtedly prove the right choice. 

If you need any help or additional explanations, we are here for you.


Nadia, Epic Agency